Case Study: BYU Stadium Seating
ESTERLE Mold & Machine Co., Inc. provides real solutions to customer problems. Our engineers work hand in hand with our customers to design solutions that work. So it is no wonder that ESTERLE was able to solve a stadium seating issue for Brigham Young University at the LaVell Edwards Stadium in Provo, Utah.
Identifying the BYU Stadium Problem
BYU had installed chair type seating in the reserved section on the home side. These seats were purchased three years before from the Chinese. The colors on all the chairs had faded in the sun and turned white. BYU saw only the choice of purchasing the same seats again and replacing them as they faded every three years until they talked to ESTERLE.
Working with ESTERLE for a Great Solution
At ESTERLE, we were able to offer Tuf*Seat, a plastic contoured chair alternative with a UV stabilizer that would hold the color in all kinds of weather. BYU replaced their reserved home-side stadium seating chairs with those from ESTERLE, which cost a little more in the short-term, but offered a limited warranty of not fading.
ESTERLE offers Tuf*Seat stadium seats in:
- Standard and custom colors
- Large or small quantities
- Fast delivery turnaround
- Various sizes to meet the spatial needs
- Easy and quick installation options
These seats can even be bolted to existing bleachers for easy and fast installation.
Since football fans find the ESTERLE contour seating much more comfortable, they are willing to pay more for the seats, helping to recoup the price of upgrading a stadium. These plastic seats not only offer back support but are also cooler in the summer and warmer in the winter than the typical metal bench-style bleachers.
Today the fans at BYU are enjoying comfortable seating that spells BYU in white letters on a blue background.
Today Tuf*Seat is a versatile product for many applications both indoors and out. They are available for laundromats, water therapy, arenas, airports, theaters, or anywhere a sturdy, comfortable chair is needed.
Developing Products at ESTERLE
At ESTERLE, our engineers revel in new product development work. We have a staff of experienced, knowledgeable people who love a challenge. From inception to completion, we offer a keen eye to make things work better for our customers.
We offer design, engineering, and mold building as well as mold try-out, qualification, and part production. Think of ESTERLE for product development from beginning to end.